What Hiring Managers Want

And why most LinkedIn content doesn't help them get it

Are Hiring Managers ignoring your recruiting firm?

You’ve got hundreds… maybe thousands of ideal hiring managers in your LinkedIn network.

But your posts aren’t getting attention. Or at least they’re not getting the right attention.

Your inbox is full of job-seekers asking for your help. But those hiring managers… The people who will actually give you those job orders and pay your fees…

They’re not showing up.

Yet you know your stuff. You’ve got a great history of results. You’ve got the right connections.

Why isn’t it coming together?

I help you create content that hiring managers really care about

Most recruiters don’t focus on what really matters to hiring managers.

Instead, they focus on what matters most to the recruiter.

Posts about interview processes, employee retention, and the value of getting that 15-minute meeting with the hiring manager up front.

But that’s usually downstream from what the hiring managers really care about.

They have other priorities. And your content’s job is to show them that you understand their goals…

And that working with you is the way to reach those goals.

So join me on the journey towards getting inside your hiring manager’s head.

Every single week I’m adding more audio, video, reports and other cool stuff, all aimed at helping you book more calls with your ideal hiring managers, make more placements, and make more money.

Why should you listen to me?

I have to level with you: I’m not a recruiter. Haven’t ever been a recruiter.

But I’m obsessed with this marketing & sales stuff. And I’m constantly writing & recording the stuff I see and learn, based on the conversations I have with recruiters, agency owners, and even the hiring managers that you’d love to track down.

So judge for yourself. Check out the newsletter, read some articles, or watch some videos.

Like any successful business, I have stuff to sell you if you think it’d be helpful. Maybe we’ll even end up working together 1 on 1.

But either way, enjoy the free stuff, try it out, and see how it works for you.

Robin Bair

I had a lot of people that I had reached out to in the past that I had gotten nowhere with, and because my content had resonated with them, they were willing to have conversations with me that they weren’t willing to have a year ago.

Ashly Clark

Three new clients. That's huge. And one of them is a direct result of what we've been posting.

The others were relationships that we had previously, but you helped us understand how to continue that conversation.

Bryn Adams

After reading through your tips about storytelling I was like, okay, let me try this out.

My mind is blown... 530,000 impressions and it just keeps growing!

And at least 27 people have reached out to me directly to chat.

Janine Davis

Ross's firm's outreach and strategic planning account for about 50-60% of revenue generated for my firm.

He also helped me develop my company's "voice" by assisting with copywriting for social media and marketing outreach.

Clark Willcox

I had leads coming in and the content was killing it. The views were going up and I was just getting inbound leads.

Just booking calls, like left and right like I don't even have to worry about it anymore. No pitching, no outbound at all.

Krisztina Veres

I built my business on cold calling, but we needed to find alternative ways to reach clients.

And you know how to really tailor these messages and find something that resonates with our prospects. I saw significant growth in the number of appointments on a weekly basis.

What makes Mayfield Marketing different?

The one thing that separates the work we do here from just about any other recruiter-focused marketer or business coach is Relationships.

There are hundreds of people on LinkedIn who will put calls on your calendar in exchange for money. But what I do is dig deep to figure out exactly…

Who your ideal hiring manager is
What they want
How you are the perfect way to help them reach their goals

And help you start a relationship with them. Not chase a transaction. Not pester them asking for job orders or showing off your MPCs. But build a relationship that will last for years.

Sometimes this is a quick path to a new placement and a nice fee.

Sometimes it takes longer.

But the clients you find by following the advice you’ll find here are invariably easy to work with, respect your time & expertise, and treat your candidates right.

Start Here

I send out helpful articles, interviews, videos, & other cool stuff twice a week. They’re not just poorly-disguised sales pitches, although of course I will let you know about some of the helpful stuff I have for sale.